Ferrari · Maserati · Pagani
36,000+visits to car pages from the sales campaigns since June
- 737,000+ people reached
- 3 countries event campaign in DK, NO and SE
Meta and Google ads for the automotive industry
Every day a car sits on your lot, it eats your margin. We send your sales team the people who want it.
Two out of three dealers say aging stock is their biggest daily headache. More stock ads won't fix it — buyers have to trust you and raise their hand first. We build campaigns that turn interest in a specific car into a lead your sales team can call today, and an audience that's already waiting when the next car comes in.
Shot, sold and marketed by a car guy18 years in the car business — and a car photographer since 18.
2,300+leads for car dealers and leasing companies on Meta
92×more leads on the same budget — Bilfirmaet
36,000+visits to car pages since June — Ferrari dealer
18 yrsin the car business — sales, photography and marketing
Dealers and brands we've worked with
Maserati
Why it stalls
The cars that need advertising most are usually the ones getting the least.
01
Stock that sits, margin that shrinks
Every week a car stands still costs you in capital, prep and price cuts. 66% of dealers name markdown pressure as a top daily problem — and the oldest cars are usually the ones nobody is pushing.
02
Nobody knows which car gets the budget
Almost half of dealers can't see which individual cars are getting ad support. The budget goes to the brand or the newest arrivals, while the car that's been in stock for 70 days gets nothing.
03
Same photos as every other dealer
A press shot, a price and "book a test drive". Buyers scroll past — and compare you with ten other dealers on the classifieds selling the same model.
Figures: Lotlinx 2026 Inventory Health Survey (US dealers).
The 3% problem
Nobody buys a car in an afternoon.
Most car buyers think about it for months. They browse, dream, read reviews and work out lease payments long before they contact a dealer.
The dealer who has been there the whole time is the one they call when they're ready. That's where we spend your budget.
Market split based on Chet Holmes' buyer pyramid. Exact shares vary by market — the pattern doesn't.
Buying now3%
Open to it7%
Not thinking about it30%
Think they're not interested30%
Know they're not interested30%
Where most agencies spend your budget
The 97%Where we find your next customers
What we do for car dealers
Three things that turn car lovers into customers.
Plus the everyday work around them: stock, workshop, events and Google.
Leads on the exact car
Ads built around one specific car or a curated selection — "summer sports cars", "family SUVs", "this week's car" — with a short form. The lead lands with your sales team, who already know which car the buyer wants.
201 car-specific leads for Bilfirmaet from one campaign
Leads sorted by interest
Separate lead campaigns for EVs, hybrids, premium and business cars. Your sales team knows what each person is looking for — and when a matching car comes in, you have buyers to call before it ever hits the classifieds.
1,000+ interest-sorted leads for Bilfirmaet
Trust before the first call
Real deliveries, the people behind the dealership, the team and happy customers. Car buyers are sceptical of dealers — this is what makes them pick you over the one down the road.
Every car in stock, advertised
Ads that pull cars from your inventory, with an extra push for cars that have been standing too long — combined with lead forms, so interest becomes a phone number, not just a page view.
Workshop, events and premium brands
Always-on workshop and PPF campaigns, event campaigns across Denmark, Norway and Sweden, and brand work within importer guidelines.
Google Ads
Search campaigns on models, "lease [model]" and your own name — so you're on top when the buyer finally starts searching.
Results
Numbers from the ad accounts we run.
Why stock ads alone don't sell cars
Same dealer, two approaches.
Before we took over, Formula Leasing's ads pushed the stock: dynamic catalogue and carousel ads of cars on the lot. Plenty of visits — almost no one got in touch. We switched the focus to selected cars, themed collections, short lead forms and retargeting.
Previous setup · stock catalogue ads
46leads
60,000+ visits to stock pages, but only 46 people left their details.
Our campaigns · leads on selected cars
925leads
20× more leads for the sales team — on a smaller total budget.
Meta-reported leads in the Formula Leasing ad account. Previous setup: 2023 campaigns. Ours: March 2025 – October 2026. Cost per lead fell by 96%.
Case · Bilfirmaet (car dealer)
From 13 leads in nine months to over 100 a month — on the same budget.
In February 2025 we rebuilt the account around one question: which car is this person interested in? Separate lead campaigns for EVs, hybrids, premium and business cars, lead ads on specific cars from stock, and retargeting with real deliveries and the people behind the dealership. Every lead went straight to the sales team, sorted by the type of car they wanted. The budget stayed at the same level.
1,207leads in 12 months
92×more leads
−99%cost per lead
Leads per month in Meta, May 2024 – January 2026.
Maserati DanmarkLuxury cars
+93%more leads per month, 2025 vs. 2024
- −56% cost per lead
- 2,100+ leads in total
Meta-reported figures from the clients' own ad accounts. "Same budget level" = comparable average monthly spend in both periods. Formula Automobile: the "AN // TOF/BOF – Sale" campaigns, June–October 2026.
How many leads did your sales team get last month?
We'll look at your ads and your stock, and tell you honestly how many more we think you could get.
Who's behind it
I've prepped, sold, photographed and marketed cars.
I started out prepping cars at a dealership when I was 15. Since then I've worked as a sales assistant and a salesman, shot cars for magazines, built my own classic car channel, studied marketing and wrote my bachelor's thesis on the car industry. Today I run ads for dealers — and I know what happens when a lead lands on a salesperson's desk, because I've sat on the other side of it.
- Age 15Car preparation
Learned the cars inside out — and what customers notice when they pick them up.
- The showroomSales assistant and salesman
Test drives, trade-ins, financing and customers who want to sleep on it.
- Since age 18Car photographer
Shoots cars for magazines, and founded Vintage Steel — an Instagram and YouTube channel about classic cars.
- EducationMarketing
With a bachelor's thesis on the car industry.
- TodayAd Nomad
Meta and Google ads for dealers, leasing companies and premium brands.
Thomas Skovgaard · 18 years in the car business · founder of Vintage Steel
Creative
Great car ads take someone who knows how to shoot a car.
Thomas has photographed cars since he was 18 — for magazines and his own classic car channels. That's why your stock won't look like everyone else's, and why we can test new angles every week.
How we start
From audit to live campaigns.
Step 1
Audit
Your accounts, your tracking and what your competitors are running right now.
Step 2
Build
Inventory feed, campaign structure, forms and tracking — in place before any budget is spent.
Step 3
Creative
Angles and briefs for new ads, built around your cars and your customers.
Step 4
Run it weekly
New angles tested continuously, with reporting your sales team can use: leads, test drives and sales.
How we're paid
One fixed fee. No cut of your budget.
We don't take a percentage of your ad spend. When you scale up, our fee stays the same — so our advice is never about getting you to spend more.
What you pay for is someone who knows the industry, your stock and your customers — and ships something new every week.
- Who it's forDealers, leasing companies and workshops spending €1,500 or more a month on ads.
- Who it's not forAnyone who just wants the most leads at the lowest possible price.
- ProductionFilming and editing quoted separately by volume and location.
Questions
What dealers usually ask.
What makes you different from a regular agency?
We come from the industry. Thomas has worked with cars since he was 15 — prepping cars, as a sales assistant and as a salesman — has photographed cars for magazines since he was 18, and runs his own classic car channel, Vintage Steel. So we understand how a car gets sold, how to make it look good, and what your sales team needs when a lead comes in.
Can the ads pull cars straight from our inventory?
Yes. If your cars come from an inventory system or a listings feed, we can usually build a feed so the ads update themselves as cars come in and get sold — and give cars that have been in stock too long an extra push. We check this in the audit.
How do you make sure the leads are actually usable?
Every lead comes in tied to a specific car or type of car, so your sales team knows what to talk about before they pick up the phone. The forms can also ask about budget and timing, and every lead is tracked back to the ad that brought it in. Then we follow up with your sales team on which leads turned into test drives and sales — and that decides what we make next.
We have importer brand guidelines. Can you work within them?
Yes. We've run ads for premium brands with strict rules on imagery, tone and logos. The guidelines are part of the brief from day one.
Do we need to supply photos and video ourselves?
You can, and we'll give you briefs and feedback. Otherwise we shoot it ourselves — quoted separately.
Do you run Google Ads too?
Yes. Meta creates the interest, and Google catches people when they start searching for the model or for you. The two need to work together.
How fast can we get started?
[Your realistic timeline — e.g. audit in week 1, setup and tracking in week 2, first new ads live in week 3.]
Next step
Let's see if we're the right fit.
Answer three questions and pick a time. In 30 minutes we go through your current setup and tell you honestly whether we can do better — and if we can't, we'll say so.
- A look at your accounts, stock and ads
- Where you're losing buyers today — and why
- No pitch deck. No obligation.
Prefer email or a call? thomas@ad-nomad.com · +45 26 21 70 76