Featured case · Premium spirits · DK
0 → 5.8M
From launch to flagship category leader in 18 months — with paid social as the primary growth engine.
Want the same? Check if we're a fit
For e-commerce brands doing €30K+ a month
Stuck between €30K and €70K a month? It's your creative, not your media buying.
Most brands keep showing the same UGC and product shots to the 3% who are already ready to buy — and pay more for them every month. We build creative for the other 97%, then scale it with hardcore media buying on Meta and Google.
100M+ DKKrevenue generated for 20+ brands
0 → 5.8Mpremium spirits brand, launch to category leader — 18 months
+208%DTC apparel, from six to seven figures
2+ yrsaverage client relationship
Brands we've run ads and produced creative for
The real bottleneck
Why most e-commerce brands stall between €30K and €70K a month.
It's rarely the ad account. It's rarely the targeting. It's what almost no agency is willing to fix.
01
Creative made for people who already know you
The same UGC and product shots, shown to the small group ready to buy now — the group every competitor is bidding for. Cold audiences need a reason to care before they need a discount code.
02
A media buyer without creative control
Your media buyer tweaks bids and audiences. Your creative comes from someone else. The feedback loop is broken, so winners never get found — and nobody owns the whole picture.
03
Optimising for ROAS, not profit
Dashboard ROAS and your contribution margin are two different numbers. That's why "profitable scale" keeps feeling out of reach, and why the P&L never matches the ad platform.
The 3% problem
Your next best customers haven't heard of you yet.
Discount ads and product shots only work on the few people ready to buy today. Push more budget at them and you pay more for the same buyers — that's the plateau.
The other 97% will buy eventually. Creative built around their problems, their stories and their reasons is how you reach them first — and how you scale without the cost per purchase running away.
Market split based on Chet Holmes' buyer pyramid. Exact shares vary by market — the pattern doesn't.
Buying now3%
Open to it7%
Not thinking about it30%
Think they're not interested30%
Know they're not interested30%
Where most agencies spend your budget
The 97%Where we find your next customers
Results, not promises
Numbers that move the P&L, not just the dashboard.
Each case comes with a short video where we walk you through it.
Niche e-com · Multi-year+69%
Year-over-year revenue growth after restructuring the account around margin, not last-click ROAS.
DTC apparel+208%
Scaled from six to seven figures with a creative system producing 40+ on-brand variants a month. Now past 20M in revenue.
Has your revenue been flat for three months or more?
We'll look at your account and tell you honestly where the ceiling is.
The Ad Nomad Method
Three phases. One compounding system.
Phase 01
Audit & architect
Account audit, margin model and creative diagnostic. We map where revenue is being left on the table and what the next 90 days need to look like.
Phase 02
Build & launch
A new creative system, restructured campaigns and a testing cadence built around your margins.
Phase 03
Scale & compound
Weekly creative drops, daily optimisation and monthly strategy. Winners get protected, losers get cut, gains compound.
The person behind the work
You work with the founder — not a junior account manager.
I'm the one in your ad account, behind the camera and in the edit. Strategy, creative and media buying under one roof — which is why the feedback loop actually works, and why I only take on three new clients per quarter.
If you want layers of account managers and quarterly slide decks, there are bigger agencies for that. If you want one operator obsessed with your P&L, you're in the right place.
— Thomas Skovgaard, founder
Honest fit check
We're not for everyone. That's the point.
A great fit if you…
- Sell online and do €30K+ a month in revenue
- Have a product that sells — and want to grow it profitably
- Want a partner with direct, opinionated input
- See creative as the real growth lever
- Care about contribution margin, not just dashboard ROAS
Not a fit if you…
- Want an agency that runs your account on autopilot
- Are still testing whether the product sells
- Need someone who'll say yes to every idea
- Optimise for the cheapest CPA over actual profit
- Want a 30-day trial — growth here compounds over seasons
How we're paid
We grow when you grow.
A smaller fixed fee plus a performance fee tied to the growth we agree on up front. Our upside depends on yours — so we're optimising for your profit, not for your ad spend.
Every weekNew creative angles tested
Every weekExecution on ads and creative
Every dayOptimisation towards margin
Every monthStrategy review with you
- Who it's forE-commerce brands doing €30K+ a month with a proven product.
- CapacityMaximum three new clients per quarter.
- ProductionShoots and larger productions quoted separately by volume and location.
Questions
What brands ask before the first call.
Why do you say it's creative, not media buying?
Because Meta and Google's algorithms now do most of the targeting. What decides who sees your ads — and whether they buy — is the creative. Most plateaus we see come from running the same few concepts at the same warm audiences.
How does the performance fee work?
You pay a smaller fixed fee, plus a performance fee tied to growth targets we agree on together before we start. If you don't grow, we don't earn the extra.
Who makes the creative?
We do. Strategy, scripts, shooting, editing and AI-assisted production are handled in-house — by the same person who runs your ads. If you have an in-house team, we can direct them instead.
Is there a minimum?
We work with brands doing €30K or more a month in revenue. Below that, there's rarely enough budget to test new creative every week — and that testing is where the growth comes from.
How fast will we see results?
[Your realistic timeline — e.g. new creative live within 3–4 weeks, first clear signals within 30–60 days, compounding growth over the first 90 days.]
Do we have to fire our current agency?
No. You can start by letting us run part of the budget or the creative side by side with your current setup. Then the numbers make the decision.
Next step
Let's see if we're a fit.
Answer three questions and pick a time. In 30 minutes we review your setup, find the biggest growth lever in your account, and tell you honestly whether we're the right partner.
- A look at your account, creative and margins
- The biggest lever we'd pull first
- No pitch deck. No pressure.
Limited spots — maximum three new clients per quarter.
Not e-commerce?
We also build lead engines for high-ticket businesses.
Lead generation
High-ticket offers
Education, B2B and premium services. From 66 to 435 leads a month for an executive education provider.
See how we do it → AutomotiveCar dealers and leasing
18 years in the car business. 20× more leads for a premium leasing company than its previous setup.
See the automotive page →