Car dealer · leasing
1,207leads in 12 months — up from 13 in the 9 months before
- 92× more leads, same budget level
- −99% cost per lead
May 2024Jan 2026
Lead generation for high-ticket offers
Your ads are fighting over 3% of the market. We go after the other 97%.
Most agencies run the same handful of "sign up now" ads at the few people ready to buy today — the same people every competitor is bidding for. That's why your cost per lead climbs every time you try to scale. We build new creative every week that reaches the buyers of tomorrow, and a funnel that turns them into qualified leads.
Strategy, media buying and productionThe person running your ads is the one behind the camera.
11,800+leads generated for clients on Meta since 2023
−57%cost per lead vs. the other agency, same account — executive education
92×more leads on the same budget — car dealer
2+ yrsaverage client relationship
Brands we've run ads and produced creative for
Why it stalls
Paid ads can work for you. Your current setup just isn't built for it.
01
Optimised for the cheapest lead
Low cost per lead looks great in the report. Your sales team knows the truth: half the leads never pick up the phone.
02
The same ads, month after month
No new angles, no new stories — just budget shuffled between the same creatives. On Meta, the creative is the targeting. Stale ads mean a shrinking audience.
03
The funnel ends at the ad
Traffic goes to a generic page with patchy tracking. Nobody owns the steps between the click and the sales call.
The 3% problem
Why your cost per lead goes up every time you scale.
"Sign up now" ads only work on the small slice of people ready to buy today — and every competitor is bidding for the same people. Add budget, and you pay more for the same few buyers.
The other 97% will buy eventually. They just need a reason to start thinking about it. Whoever earns their attention first is the one they call when they're ready.
Market split based on Chet Holmes' buyer pyramid. Exact shares vary by market — the pattern doesn't.
Buying now3%
Open to it7%
Not thinking about it30%
Think they're not interested30%
Know they're not interested30%
Where most agencies spend your budget
The 97%Where we find your next customers
Results
11,800+ leads for high-ticket brands — and counting.
Cars, education, travel, recruitment. Different markets, same approach: creative that reaches the 97%, and a funnel that turns attention into qualified leads.
Leads per month66 → 532
Video walkthrough · I open the ad account
Featured case · Executive education
Watch the walkthrough & read the case →
Same account, two agencies. Our leads cost 57% less.
A Danish business school ran us side by side with its existing agency in the same Meta account — same months, same tracking. I open the ad account and walk you through the numbers.
−57%cost per lead vs. the other agency
2.3×leads per krone
532leads in October
Premium car leasing
840leads in 12 months — up from 35 in the 11 months before
- 24× more leads, same budget level
- 194 leads in a single month
Jul 2024May 2026
Luxury cars+93%more leads per month, 2025 vs. 2024
- −56% cost per lead
- 2,100+ leads in total
Jun 2024Nov 2025
Catski & freeride trips
3,700+leads for a high-ticket adventure travel brand
- 545 leads in a single month
- Since 2023 ongoing collaboration
Oct 2024Sep 2026
Dance school · courses
1,100+sign-ups and course leads
- 105 leads in a single month
- 3 yrs of seasonal campaigns
Oct 2024Sep 2026
Recruitment · employer branding
+25%job applications in an international recruitment campaign
- +142% job page views
- 3.93% click-through rate
Lead media buyer and key strategist. Romania, March–April 2026.
Meta-reported leads from the client ad accounts we run (Meta keeps 37 months of data, so totals start in late 2023). "Same budget level" = comparable average monthly spend in both periods. Executive education case: September 2026 vs. the January–June 2026 average.
Is your cost per lead going up as you scale?
We'll look at your account and tell you honestly where the ceiling is.
How we build it
A funnel that qualifies — not a form that collects.
The same structure behind the results above. Each stage speaks to a different part of the market, and filters out the wrong people on the way.
Stage 1 · Prospecting
Story-led advertorials
Instead of selling the product, we tell the story of a real customer. People recognise themselves before they know they need you.
- Filmed and written in-house
- Native, editorial format
Stage 2 · Conversion
Dedicated landing pages
Every offer gets its own page, written for the doubts a buyer has at that price point.
- One page per offer
- Built and QA'd in-house
Stage 3 · Capture
Two lead paths, one source of truth
Meta lead forms and website forms, both tracked back to the ad that drove them.
- UTM-tagged on every lead
- GDPR consent built in
Stage 4 · Retargeting
Follow the considered buyer
A separate retargeting layer keeps you in front of readers through a decision that takes weeks.
- Two-layer account structure
- Sequenced by engagement
AudienceWhat they seeWhy it qualifies
The 97%Not looking yet
Advertorial
A customer's story, not a sales pitch
Reads like an article. Hooks people who recognise themselves in the problem before they start shopping for a solution.
Filter
Reading is a commitment
Nobody reads three minutes about a problem they don't have. Those who finish have self-selected.
The 10%Considering
Landing page
One page per offer
Answers the real objections at this price: time, return on investment, and "is this for someone like me?"
Filter
Price and format up front
People who can't commit leave here — before they cost your sales team a call.
The 3%Ready
Lead form
Meta form or website form
Both tracked to the exact ad and article that brought them in, so we know which story produces customers.
Filter
Qualifying questions
Role, timing and interest — so sales knows who to call first.
Everyonewho engaged
Retargeting
Proof, not pressure
More customer stories, details and deadlines while the decision ripens over weeks.
Filter
Moves people down the pyramid
Today's reader becomes next quarter's customer — without paying to find them again.
Creative strategy
Most accounts don't die from bad targeting. They die from the same ads running for months.
On Meta, the algorithm finds your buyers through the creative. Run the same three ads for a year and you keep reaching the same people — until they stop responding and your cost per lead creeps up. New angles are how you reach new parts of the market.
The usual agency setup
- The same handful of ads, refreshed with new colours
- Creative is "the client's job" — or a template
- Optimisation means moving budget between ad sets
- Reports show CPL. Nobody asks which leads became customers
How we work
- New angles every week, each built on a different buying trigger
- We write, shoot and edit in-house — no briefing chain
- Optimisation means finding the next message that works
- Lead quality from your sales team decides what we make next
The feedback loop
Every week, the results decide what we make next.
1
Listen
Which leads became real conversations? Your sales team's feedback and the lead data tell us what's working.
2
Find the angle
A new trigger, objection or story to test — informed by the data and by what competitors are running.
3
Produce
Written, filmed and edited by us, so a new idea goes from brief to live ad without waiting on anyone.
4
Test
New angles go live against the current winners, tracked to the lead and the form.
5
Learn
Scale what brings qualified leads. Cut what doesn't. The insight goes straight into the next brief.
↺ Repeat every week
6advertorials, each on a different trigger
15+ad concepts built for launch
5interviews filmed and edited in-house
5×cost gap between the best and the weakest story — found by testing
From the executive education case.
Production
We don't brief a creative team. We are the creative team.
The person running your account is the same person behind the camera. That's why the ads match the strategy — and why we can test new angles in days, not weeks.
How we start
From audit to live funnel.
Step 1
Audit
Your account, your tracking and a live analysis of what your competitors are running.
Step 2
Build
Funnel structure, landing pages, lead forms and tracking — set up before a krone is spent.
Step 3
Produce
Creative briefs and footage built around your strongest proof: your customers.
Step 4
Run & iterate weekly
New creative angles every week, optimised towards lead quality — with reporting your sales team recognises.
How we're paid
One fixed fee. Your growth stays yours.
No percentage of ad spend. No cut of your revenue. When the funnel works and you scale, our fee stays the same — so our advice is never about spending more of your money.
What you pay for is someone who knows your industry, your customers and your account inside out — and keeps shipping.
Every weekNew creative angles tested
Every weekExecution on ads, pages and copy
Every weekOptimisation towards lead quality
Every monthStrategy review with your team
- Who it's forCompanies spending €10k+/month on paid media with a high-ticket offer.
- Who it's not forBusinesses looking for the cheapest lead possible.
- ProductionFilming and editing quoted separately by volume and location.
- CommitmentNo long binding period.
Spending €10k+ a month on paid media?
Three quick questions, then pick a time.
Questions
What people ask before the first call.
Why a fixed fee instead of a percentage of ad spend?
Because a percentage rewards spending more, not selling more. With a fixed fee, our only incentive is to make every krone work harder. When you scale, you keep the upside.
Is there a minimum ad spend?
We work best with companies spending €10k or more a month on paid media. Below that, there's rarely enough budget to test new creative every week — and that testing is where the results come from.
Who makes the creative?
We do. Strategy, scripts, filming and editing are handled by the same person who runs your ads. If you have an in-house team, we can also direct them with shot lists and editing notes instead.
How fast can we go live?
[Your realistic timeline — e.g. audit in week 1, funnel and tracking in weeks 2–3, first new creative live in week 3–4.]
How do you measure lead quality, not just lead volume?
Every lead is tracked to the ad and the story that brought it in. We then work with your sales team to see which leads turn into conversations and customers — and that decides what we make next.
Do we have to fire our current agency?
No. You can start by letting us run part of the budget side by side with your existing setup. Then the numbers make the decision.
Do you work outside Denmark?
Yes. We're based in Copenhagen and run campaigns across Europe and beyond, in English and Danish.
Next step
Let's see if we're the right fit.
Answer three questions and pick a time. In 30 minutes we go through your current setup and tell you honestly whether we can beat it — and if we can't, we'll say so.
- A look at your account, your funnel and your creative
- Where your ceiling is and what's causing it
- No pitch deck. No obligation.
Prefer email? thomas@ad-nomad.com